I find both summer and Christmas to be great periods to think through what you will make of the coming 6 months. With this, I want to share how I think about the fall, and perhaps some of you give your fall an extra thought or two. I encourage you to have the ambition to make this fall the best 6 months in your life so far. Wouldn’t that be great? Also, I really hope that you will find this positively challenging instead of stressing out about what you will make of the fall. You are amazing.
I’ve structured my thinking for the fall in five dimensions:
Do you agree that things change all the time? It may seem like a ridiculous question, but despite most companies agreeing to this, they still act as if they don’t. If you agree that things change all the time, then follows that the only long-term sustainable strategy and competitive advantage for any company and individual is to learn things faster than the world is changing and translate that learning into meaningful innovation. That is the only long-term sustainable strategy. There is nothing else. Everything else has a due date, such as a great CEO, amazing infrastructure, great customer relationships, a great product etc. All of that will go away at some point, but learning & innovation will always be there. This is why we need to take this seriously and why every IT department needs a tech scouting strategy.
A great speech by Thomas Barta on why you need to make stuff happen if you’re a Marketing Leader.
Google provides lots and lots of publicly available insights tools that you can use to find insights relevant to your business. Below I listed twelve of them that you can also find in this Google External Insights Tools 1-pager.
This content checklist serves as a guide to ensure that you don’t miss any proven best practice with regards to content creation
As the world continues to change at an accelerating pace, the number of options for what you can do with your life, time and energy will increase at the same pace. Personal leadership has never been more important, or as Singularity University puts it: “Your fate and destiny will be in your own hands as never before” (ref).
Some years ago I wrote a book about personal leadership called “Opportunities”. I first wrote the book with 300+ pages, and then I asked myself how many people will read 300 pages about personal leadership? I then re-wrote it to 23 pages, and since then many people have read it.
As a small Christmas gift I’m sharing the e-book for free via this link for you to perhaps read or share further with someone you think might want to read it.
It’s been a while since I posted something. I’ve been busy publishing the book Marketing goes Digital. It’s been really great fun writing a book, and now I’m back at the blog.
The book aims to cover what it takes to be customer-centric in a rapidly changing digital world by looking at how to do marketing today from A to Z based on 12 business practices. In this article I summarize the book, but the book provides more tools and in-depth understanding of each section. If you find it interesting you can get it at MarketingGoesDigital.com.
Let’s go through the 12 practices one by one…