Google provides lots and lots of publicly available insights tools that you can use to find insights relevant to your business. Below I listed twelve of them that you can also find in this Google External Insights Tools 1-pager.
THINK WITH GOOGLE
One stop shop for consumer insights, marketing trends & industry data
“I want some great mobile-first marketing case studies in my industry.” “How can agencies work at the pace of start-ups?”, “Where can I find useful infographics?”
CONSUMER BAROMETER
The Consumer Barometer is a tool to help you understand consumer purchase paths, device usage and viewing behavior across countries.
GLOBAL MARKET FINDER
translate.google.com/globalmarketfinder/
Lets you leap over language and location barriers to search and compare keyword performance across the world
GOOGLE TRENDS
Comparative search share, consumer behavior patterns
“When do consumers really start holiday planning?” “Are searches for my brand increasing over time?” “Who are consumers searching for more: my brand or a competitor?”
KEYWORD PLANNER
adwords.google.com/keywordplanner
Find keyword ideas, get performance estimates, explore related search behavior
“What is the top query in my product category?”“What attributes do people look for when searching for yoga pants?”
GOOGLE CORRELATE
Identify search patterns that statistically correlate with your brand/category – based on time/location
“What trends match the pattern of Black Friday?”“Can I predict consumer trends based on historical summer search patterns?”
DATA GALLERY
Is a new resource that allows you to quickly and easily find latest data and insights helping you craft the perfect story or message. You can explore the data, browse by topic, download in presentation ready formats, or share
TRENDING ON YOUTUBE
Top trending videos on YouTube by day and country
YOUTUBE LEADERBOARD ADS
Showcases the most creative ads
“The YouTube Ads Leaderboard showcases the most creative ads that people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views, and audience retention”
CONSUMER SURVEYS
Quick responses to questions on consumer attitudes, brand perception & purchase intent
“Does the audience prefer this ad in blue or red?” “How can I get custom market research within a few days?”
Currently available to target 20+ countries (not the Swedish market yet)
PAGE SPEED INSIGHTS
testmysite.thinkwithgoogle.com
Tool which analyzes the content of a web page, then generates suggestions to make that page faster.
ANSWER THE PUBLIC (Non Google tool)
The auto suggest results provided by Google & Bing are a goldmine of insight for today’s marketeers. A hint of the motivations & emotions of the people behind each search query.
Always Be Innovating 