It’s been a while since I posted something. I’ve been busy publishing the book Marketing goes Digital. It’s been really great fun writing a book, and now I’m back at the blog.

The book aims to cover what it takes to be customer-centric in a rapidly changing digital world by looking at how to do marketing today from A to Z based on 12 business practices. In this article I summarize the book, but the book provides more tools and in-depth understanding of each section. If you find it interesting you can get it at MarketingGoesDigital.com.

Let’s go through the 12 practices one by one…

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