Really excited about a partner in crime releasing a much needed book about true understanding of people’s behavior. Martin Lindstrom (on TIME’s list of 100 most influential people in the world) releases the book “Small Data”. Pre-order here: LINK
I had the pleasure of co-authoring a report on the CMO transformation agenda with the Boston Consulting Group. Read about it at Think with Google and download the full report for free: LINK
There are some fundamental plan elements working well for many businesses at the moment. In this post I’ve collected some fundamental thinking around what the starting point for a media plan in 2016 can look like for any business, big or small, across industries. Take a starting point in this media plan and make justified changes for your business.