There are more insights tools available for free online than most people know about. In this post I list 12 of my favorite ones from Google and go a bit deeper into one of them.

Below is a list of the 12 tools including a short description and link to each tool.

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In this article at Think with Google I’m reimagining the CMO’s brief. The article goes through the main themes, but the full fictive brief is also attached as pdf to the article. The thinking is to instead of just talking about all the things you should be doing as a marketer, show it by writing the actual top-line brief. Hope you find it useful.

Also find the pdf version of the brief here: Reimagining the CMOs brief