Reimagining the CMO’s brief

In this article at Think with Google I’m reimagining the CMO’s brief. The article goes through the main themes, but the full fictive brief is also attached as pdf to the article. The thinking is to instead of just talking about all the things you should be doing as a marketer, show it by writing the actual top-line brief. Hope you find it useful.

Also find the pdf version of the brief here: Reimagining the CMOs brief