Do you agree that things change all the time? It may seem like a ridiculous question, but despite most companies agreeing to this, they still act as if they don’t. If you agree that things change all the time, then follows that the only long-term sustainable strategy and competitive advantage for any company and individual is to learn things faster than the world is changing and translate that learning into meaningful innovation. That is the only long-term sustainable strategy. There is nothing else. Everything else has a due date, such as a great CEO, amazing infrastructure, great customer relationships, a great product etc. All of that will go away at some point, but learning & innovation will always be there. This is why we need to take this seriously and why every IT department needs a tech scouting strategy.

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