Really excited about a partner in crime releasing a much needed book about true understanding of people’s behavior. Martin Lindstrom (on TIME’s list of 100 most influential people in the world) releases the book “Small Data”. Pre-order here: LINK
I had the pleasure of co-authoring a report on the CMO transformation agenda with the Boston Consulting Group. Read about it at Think with Google and download the full report for free: LINK
There are some fundamental plan elements working well for many businesses at the moment. In this post I’ve collected some fundamental thinking around what the starting point for a media plan in 2016 can look like for any business, big or small, across industries. Take a starting point in this media plan and make justified changes for your business.
Everything in the world is becoming more and more digital. 90% of the world’s data was created in the last 2 years alone, and digital technology is getting integrated into everything – from coffee machines to cars, houses and eventually people. In this world it becomes important to understand how to use digital technology to solve problems, and that is what coding is all about. Not everyone will work with coding, but just understanding the fundamentals of coding will make life easier and easier as the world develops…
Don’t start with who you already know and work with. And don’t start with your own fantasy objectives and strategies. While on the dating scene, they risk impairing you from the get-go. Instead open up by meeting A LOT of people from various agencies. Ask 25 people that you trust who the best agency they ever met is. Invite those. Try to figure out if they show potential for a deep relationship. Listen to their arguments. But don’t rely on gut alone. Ask all of them the same structured interview questions and analyze the answers. Scrutinize your potential partners carefully will save you a lot of time later. The below set of questions can serve as a starting point for a structured assessment.
In 10 years time from now more than 80% of all media will probably be digital and programmatic. Any exact guess about the future is almost always wrong, but I see that there are some trends clearly driving towards a future where digital and programmatic media constitute the vast majority of media:
1) Internet of things trend – That anything that can be connected will be connected. This also goes for more traditional media such as TVs, outdoor signs etc.
2) Automation trend – That if something is done more efficiently by computers it will be done by computers.
In the world of media, this would lead to a future where the vast majority of media is digital and accessed via programmatic buying.
There are more insights tools available for free online than most people know about. In this post I list 12 of my favorite ones from Google and go a bit deeper into one of them.
Below is a list of the 12 tools including a short description and link to each tool.