Author: Johan Eriksson

Johan Erikssonhttp://alwaysbeinnovating.wordpress.comI am an innovator with a big appetite for life. My mission in life is to challenge people to increase their ambitions so we can build a better world faster. I believe that since the world changes all the time, the only long-term sustainable strategy for any company, state, individual or organization is to learn things faster than the world changes around you and translating that into meaningful innovation. Therefore, a plan for lifelong learning and innovation is the most important thing for any individual and organization. It's also important to add that I genuinely believe that you can accomplish whatever you want to accomplish and at the same time also be very kind. So be good, have fun and work hard.
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Do something different

Do you know multiplication? What is 90% reach times zero cut-through?

I’m always amazed by how very industry-generic almost all communication is. Why do so many marketers think that “blending in” is the right strategy in a world of 3,500-5,000 messages per day (Yankelovich)? What is keeping marketers from breaking free from expectedness? Why do I even have to write this seeing how obvious it is?

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